Hi.

Welcome! This is the story of a career that spans copywriting, UX content design, creative, leadership, product strategy, IA, and AI.

I believe that every brand and digital product deserves a usability hug, so bring it in.

And if you want to learn more, let's talk.

UX Content, IA & Leadership

Served as Director of UX Content at Upwork. Developed AI features, created an information architecture team and much more.

Strategy & Content

Strategies are dim ideas about what you should do and blazing north stars about what you shouldn't. I've delivered them to non-profit heroes and healthcare behemoths alike.

Brand

It's a big world out there. Where does your brand fit in? No matter how big, medium, or small, your brand deserves a place in the sun.

UX Content Design

Content is everything. Literally.

I've concepted and designed every kind there is. From commercials to e-commerce sites, bus wraps to blog posts, museum exhibits to movie posters.

UX & Product Design

UX is the secret sauce on pretty much everything. Combined with a thoughtful content design, you're on your way to a delicious product or website.

Creative

This is where it gets really fun.